After starting e-commerce, the income-expense balance should be followed well in order to manage the process successfully. The most important point of growing your business in the process is keeping the e-commerce accounting records correctly after the brand promotion studies. It is very important that the company account and personal account are separate. All payment transactions that carried out in the company account should be recorded. E-commerce accounting records are kept by the contracted financial advisor. However, it is important for the owner of the company to keep records in order to follow the process correctly. Accounting information is recorded very easily with today's technology.